The beverage brand is bringing a limited-edition Spiced Pineapple tepache to retail shelves, using Día de los Muertos as a framework for seasonal product storytelling.
De La Calle is introducing a limited-edition Spiced Pineapple tepache for Día de los Muertos, extending its fermented pineapple beverage range with a season-specific flavour and design. The product is available online and in stores wherever De La Calle products are sold, including the more than 8,000 retail locations that carry the brand nationally. The launch matters less as a broad portfolio expansion than as an example of how beverage companies are using culturally rooted occasions to create limited-time relevance.
The new can is positioned around the traditions of remembrance, celebration and community associated with Día de los Muertos. De La Calle describes the drink as a tribute to its Mexican heritage, connecting the product with settings ranging from the ofrenda to neighbourhood gatherings. That framing places the seasonal flavour within the brand’s wider effort to present tepache as a modern expression of a traditional drink rather than simply another fruit-based soft beverage.
Spiced Pineapple is made using De La Calle’s traditional fermentation process and is described as having a tangy, effervescent finish. The offering is a limited-time, Día de los Muertos-exclusive product, while the brand’s website identifies the can as available in stores only. Whole Foods Market is among the national retail locations carrying De La Calle, according to the company.
The product is also part of a broader Día de los Muertos campaign that includes community and cultural programming planned throughout the season. That combination of a defined flavour, seasonal packaging and planned activity gives the brand several ways to connect the product with the occasion without treating the holiday solely as a promotional calendar moment. It also allows De La Calle to reinforce its heritage positioning through a product that is tied directly to a specific cultural period.
For De La Calle, the Spiced Pineapple can brings together limited availability and a clear cultural reference point while remaining within the brand’s established tepache format. Its presence across the company’s retail network gives the seasonal proposition national reach, but the time-limited structure keeps the focus on the occasion itself. The result is a contained product launch that links beverage discovery with a more occasion-led approach to brand building.
