The appointment of Marc Peruzzi gives Cache_Seven an experienced voice in outdoor journalism as the platform builds around guides, gear and adventure planning.
Cache_Seven has appointed Marc Peruzzi as Creative Director, giving the outdoor platform an editorial leader with more than two decades of experience across specialist magazines and digital businesses. Peruzzi has contributed to Outside, Powder, Bicycling, Sierra, Mountain Bike and Men’s Journal, and served as editorial director for Skiing and Mountain. The appointment places experienced outdoor storytelling at the centre of a service designed to connect adventurers with guides, trips and recommended equipment.
Cache_Seven describes itself as a platform connecting guides, gear and adventure, with a focus on helping people find outdoor professionals and prepare for trips. Its website presents gear lists curated by outdoor professionals alongside guide profiles and trip discovery. The model links editorial guidance with commerce, allowing customers to buy recommended equipment through trusted retailers while guides receive commissions from participating brands.
Peruzzi’s remit covers publishing across multiple formats, according to founder Kevin Luzak, who said the role is intended to elevate the voices of guides and keep the platform’s storytelling original and credible. Peruzzi has also held creative director positions at software-as-a-service start-ups, adding digital product experience to his background in outdoor media. Cache_Seven’s stated areas of activity include climbing, cycling, fishing, hiking, kiteboarding, paddling, sailing, snow sports and surfing.
The appointment reflects a narrow but important challenge for outdoor commerce: translating professional experience into useful preparation rather than relying solely on short-form product promotion. Peruzzi has argued that guides often have deeper knowledge of equipment and conditions than their social-media presence suggests, while the platform presents field-tested recommendations as a way to make planning more practical. That combination gives Cache_Seven an editorial layer alongside its marketplace and discovery functions.
Cache_Seven says its wider purpose is to support and compensate outdoor professionals for their expertise while helping enthusiasts arrive better prepared for adventure. Peruzzi’s role gives that proposition a defined publishing responsibility, with specialist knowledge expected to shape how guides, trips and equipment are presented. For the company, the move places credibility and professional voices at the centre of an emerging platform model that combines outdoor media, commerce and trip planning.
