Hormel Foods is adding a permanent sweet-and-spicy SPAM variety, using a limited Win Son Bakery menu and merchandise capsule to frame the launch.
Hormel Foods is extending the SPAM range with SPAM® Hot Honey, a permanent variety positioned around the combination of sweetness and heat. The product is being introduced alongside a collaboration with Win Son Bakery, the Taiwanese-American café and bakery with locations in Brooklyn and Manhattan. The partnership gives the new flavour a restaurant setting as well as a packaged-food presence, linking a grocery product to limited-time menu items and co-branded merchandise.
SPAM® Hot Honey joins a lineup of more than 10 varieties and is available now at select grocery retailers nationwide. The flavour adds a sweet-and-spicy profile to the canned meat, while the accompanying campaign places it within a broader food experience rather than presenting it solely as a supermarket product. Hormel Foods brand manager Stephanie Swift described the collaboration as a way to bring the flavour into the kitchen through a partner with an established connection to Taiwanese cuisine.
At Win Son Bakery, the partnership centres on two limited-edition dishes. The breakfast sandwich combines a slice of SPAM® Hot Honey with egg and cheese on the bakery’s signature scallion pancake, while the Fan Tuan uses the product in a Taiwanese sticky rice roll. Both items are being served from September 14 through September 20 at the bakery’s Brooklyn and Manhattan locations, with the breakfast sandwich recipe also available through the SPAM website.
The collaboration also includes a streetwear-inspired merchandise capsule comprising a T-shirt, hat and tote bag. The collection is available nationwide through Win Son Bakery’s website and in-store at both locations, giving the product introduction a physical identity that extends beyond food. Win Son Bakery co-owner and chef Trigg Brown said the dishes were developed as an extension of the food the team grew up with and serves.
The move illustrates how a familiar packaged-food brand can use hospitality partnerships to create a more specific cultural context for a new flavour. In this case, the product’s permanent grocery availability is paired with a short-run restaurant experience and merchandise, separating the everyday item from the limited collaboration around it. For Hormel Foods, SPAM® Hot Honey therefore serves both as a new addition to the range and as a platform for connecting the brand with contemporary Taiwanese-American food culture.
