The new manager begins with 5,500 homes across 24 markets, combining local teams and national capabilities to target more tailored stays and stronger property performance.
Avari has entered the vacation-rental management market with more than 5,500 homes across 24 markets, positioning hospitality and personalisation as central to its operating model. The company manages properties across seven US states and is extending its footprint in Utah and Washington. Its approach combines local market teams with national expertise in revenue management, marketing, technology and hospitality, giving the business an established base from which to develop a distinct service proposition.
The company was formed in late 2025 after acquiring management rights for 24 former Vacasa markets. Its existing operation includes more than 700 employees, regional teams working in each market and thousands of homeowner relationships. Avari is led by President and Chief Operating Officer Ashley Horsley, who previously held senior roles at 360Blue and Key Data, alongside Co-CEO Brandon Labrum.
For homeowners, Avari is placing particular emphasis on revenue management and property performance. The company says it has increased its ratio of revenue managers to homes sixfold since launch, with specialists assessing pricing, occupancy, booking pace, seasonality, local events and traveller demand. For guests, the service includes prepared homes, essential supplies, communication before, during and after stays, locally curated guides and a simplified checkout without bed stripping, rubbish removal or an extensive cleaning checklist.
The model reflects an effort to bring some of the consistency associated with hospitality brands to privately managed holiday homes without removing the flexibility of a residential stay. Avari says its in-market teams oversee homeowner relationships, property care and guest experience, while national resources support technology, revenue management and marketing. That division is intended to allow local knowledge and larger-scale operating capabilities to work together across a geographically dispersed portfolio.
Avari is also exploring additional in-home amenities, family-support services such as cot and car-seat access, and partnerships offering savings on local experiences and services. The company plans to introduce a guest loyalty programme later this year and says future expansion will focus on mature holiday destinations, with homes assessed for quality, character and guest appeal rather than inventory growth alone. The strategy leaves Avari competing on the depth of its service as much as on the number of properties under management.
