Rachel Brosnahan joins the seasonal campaign, which pairs a New Year’s Eve sweepstakes with limited-edition Cinnamon Spice squares.
Ferrero Rocher is stretching its holiday campaign from Thanksgiving gatherings to the New Year’s Eve countdown. The brand has enlisted actor Rachel Brosnahan to share hosting tips and family traditions as part of Raise A Rocher, a campaign that connects seasonal chocolate gifting with a chance to celebrate in Times Square.
The sweepstakes offers Ferrero Rocher products throughout the season, with a New York City trip for New Year’s Eve as the grand prize. Entries for the trip close on 6 December, while the wider sweepstakes runs through 31 December. Entry is free and open to people aged 21 and over in the 50 US states and Washington, DC.
The campaign also gives Ferrero Rocher a seasonal addition to its chocolate squares range. The limited-edition Cinnamon Spice squares are priced at $5.49 and are available online and at retailers nationwide. The new flavour gives the campaign a product for earlier holiday gatherings, while the Times Square prize carries it through to New Year’s Eve.
