The travel group’s Green Circle programme is pairing immersive education with partner collaboration as luxury advisers navigate sustainability across the travel journey.
Internova Travel Group is expanding its Green Circle sustainability initiative through an exclusive Arctic educational expedition for luxury travel advisers. Developed with Atlas Ocean Voyages, Scandinavian Airlines and NORDIC STAR, the programme gave advisers firsthand exposure to expedition travel, conservation and hospitality. The announcement illustrates how Internova is using practical learning, rather than only policy or messaging, to strengthen the sustainability knowledge advisers bring to clients.
The expedition was designed around the growing importance of expedition travel within the luxury market, according to Internova. During the journey, advisers from across the group examined sustainability across several parts of the travel experience, including expedition cruising, aviation, destination stewardship and hospitality. The emphasis placed the adviser at the centre of the initiative, connecting operational detail with the client conversations that shape travel choices.
The programme included discussions with Atlas Ocean Voyages’ leadership about responsible expedition operations, educational sessions focused on Arctic conservation and visits to sustainability-focused hotels in Norway curated by NORDIC STAR. Advisers also received insight into Scandinavian Airlines’ sustainability initiatives. Internova said the experience was intended to help participants make more informed recommendations to travellers seeking luxury experiences with a stronger understanding of environmental and destination considerations.
Internova described the Arctic journey as the second educational experience delivered through Green Circle. The initiative extends beyond adviser training to include preferred partner relationships and client engagement, while the company also links it to wider efforts such as carbon neutrality initiatives and contributions to UNESCO’s World Heritage Programme. Taken together, those elements position sustainability education as an operational relationship spanning advisers, suppliers and destinations, rather than as a standalone campaign.
The company’s wider network gives the initiative a substantial potential audience: Internova said it represents more than 100,000 travel advisers across 6,000 company-owned and affiliated locations in the United States, Canada, Mexico and the United Kingdom, with a presence in more than 80 countries. The Arctic expedition does not resolve the practical challenges of sustainable travel, but it gives Green Circle a concrete format for building expertise. For Internova, that makes adviser education the clearest link between sustainability ambitions and the choices presented to clients.
