The golf membership platform brought players from 13 clubs together across two Wisconsin courses, highlighting its focus on access, flexibility and community.
GOATT Golf Club hosted its inaugural member event across Erin Hills Golf Course and The Legend at Merril Hills, bringing together golfers from 13 clubs within its network for two days of championship-level golf and social connection. The event took place on July 28 and 29, 2025, and centred on the club’s effort to combine access to recognised courses with a broader membership community. For GOATT, the gathering provided a physical expression of a model built around shared play rather than a single traditional club setting.
The event reflects a wider shift in how private golf access can be organised for players who want more flexibility. GOATT’s app-based platform is designed to connect members with private and semi-private courses across the United States, allowing them to browse destinations, plan trips and book tee times from a mobile device. The company also presents its network as a way for golfers to meet other players through hosted rounds and member experiences.
Erin Hills, which hosted the first day, was the site of the 2017 U.S. Open and is described by GOATT as one of America’s Top 100 courses. The second day featured 18 holes at The Legend at Merril Hills. Alongside course access, the membership offer includes an interactive course map, local host experiences and pricing based on a single initiation fee with flexible plans, according to the company. The application site lists limited introductory memberships at $695, with pricing subject to change based on availability.
GOATT’s co-founder Bryan Benishek said the participation of golfers from multiple clubs demonstrated the company’s aim of giving members access to high-profile golf destinations without traditional barriers. Co-founder Travis Frea characterised the Erin Hills and Merril Hills gathering as an early step in a broader programme of tournaments and member experiences at other Top 100 courses nationwide. Those plans position events as an extension of the platform’s membership proposition rather than as standalone competitions.
The approach gives GOATT a way to make its digital service tangible: the app handles discovery and booking, while hosted rounds create opportunities for members to use the network together. The company says additional tournaments and member experiences are planned at other courses, although the available materials do not specify locations or dates. Its first two-day gathering therefore establishes the community format that GOATT intends to build around its flexible golf-access model.
