The fourth Host Agency of the Year honour highlights Uniglobe Travel Center’s focus on education, infrastructure and long-term support for independent travel advisors.
Uniglobe Travel Center has been named ASTA Host Agency of the Year for the fourth time, reinforcing the importance of structured support as independent travel advisors build and expand their businesses. The award from the American Society of Travel Advisors was presented at the ASTA Globes and accepted on behalf of Uniglobe Travel Center by Vice President Betsy Geiser. Uniglobe says the recognition reflects its focus on advisor education, operational assistance and sustainable business development.
The honour sits within a travel-advisor market in which host agencies provide independent professionals with access to supplier relationships, business systems and guidance that would otherwise be difficult to assemble alone. ASTA describes itself as an advocate for travel agencies, the wider travel industry and the travelling public, with education, professional standards and ethical practices among its areas of focus. Its annual Host Agency of the Year recognition highlights agencies for leadership, advisor support and contributions to professionalism within the advisor community.
Uniglobe Travel Center’s support model combines structured training, supplier relationships and operational resources. Its programmes are designed for advisors at different stages, including new professionals seeking coaching and mentorship, experienced advisors looking for guidance, and established businesses aiming to scale. The company’s website also identifies sales and marketing assistance, accounting support, air-desk services, invoicing tools, a website programme and access to Virtuoso resources among the services available to advisors.
That emphasis is particularly visible in MentorU, a three-month programme for professionals new to the travel industry. The programme combines weekly one-to-one mentorship, small-group coaching and 12 core courses covering subjects such as supplier partnerships, hotels, cruises, sales and marketing, booking processes, commissions and running a business. Uniglobe states that the programme costs $3,499 and includes ongoing coaching, technology tools, professional memberships and continued advisor support.
The award therefore places Uniglobe Travel Center’s education and infrastructure at the centre of its positioning, rather than treating recognition as a standalone accolade. The company says it serves independent travel advisors across the United States and is celebrating 30 years in business, while its programme materials specify that it can host agents within the continental United States. For the host-agency sector, the fourth ASTA honour points to the continuing value of practical training, supplier access and back-office support in helping independent advisors operate as businesses.
