Seasonal drinks and Holiday Blend anchor a wider collection that includes a Vanilla Latte-inspired LAVANILA collaboration, retro merchandise and a holiday travel giveaway.
Peet’s Coffee is extending its holiday offer beyond the coffeebar, pairing a seasonal menu with fragrance, merchandise and a travel giveaway. The collection centres on familiar coffee rituals, while a limited-edition collaboration with LAVANILA translates the aroma of Peet’s Vanilla Latte into a candle and a body and hair mist.
The holiday menu launches November 4 at participating coffeebars nationwide and through the Peetnik Rewards app, with availability varying by location. Peppermint Bark Matcha combines white chocolate sauce, peppermint syrup and cold milk with a Peppermint Matcha Dream Top and peppermint crunch. The topping can also be added to other iced beverages, giving the seasonal flavour a role beyond one menu item.
Holiday Spice Latte and Peppermint Mocha bring spice and mint to the coffee selection, with iced versions and optional Vanilla Dream Top. Sparkling Black Cherry Energy offers a separate format built around cherry purée and club soda, with approximately 80 mg of plant-derived caffeine. Iced Gingerbread Loaf and Mini Apple-Cran Queen Croissant complete the seasonal food offer.
Holiday Blend connects the coffeebar launch with at-home brewing. The limited-edition roast is available at national retailers in bagged coffee and K-Cup pod formats, extending the seasonal programme into grocery shopping as well as café visits.
The LAVANILA collaboration, available from November 2, takes that connection in a different direction. The Vanilla Latte Candle uses soy wax and a cotton wick, while the Vanilla Latte Body & Hair Mist offers the coffeehouse-inspired scent in a wearable format. Both are listed for LAVANILA.com, Amazon and Ulta; the candle is also available at participating Peet’s coffeebars.
Seasonal merchandise adds a visual link to the company’s history. A 16-ounce Color Block Tumbler and matching Cold Brew Sleeve use a retro design inspired by Peet’s 1966 founding era, alongside its heritage logo. Packaged chocolates, GooGoo Clusters and gift cards broaden the gifting selection.
The Home for the Holidays giveaway adds a promotional layer, with entry available through QR codes on holiday packaging or online. The release says winners will be selected weekly from November 23 through December 14 for Southwest flight e-passes. No purchase is necessary, and eligibility is limited to legal U.S. residents aged 19 or older, subject to the official rules.
Together, the launches give Peet’s several ways to carry a seasonal theme across drinks, at-home coffee and gifts. The LAVANILA partnership is the clearest extension, using a familiar latte as the starting point for a product experienced through scent. For Peet’s, the holiday programme turns that recognisable coffeehouse association into a wider set of purchases and occasions.
