Vaseline is introducing Cherry Aura and Vanilla Comfort collections through a Kristy Sarah partnership, linking accessible body care with fragrance, texture and cultural relevance.
Vaseline is introducing two new body care collections, Cherry Aura and Vanilla Comfort, while working with social media creator Kristy Sarah to present them at the MONSE Spring / Summer 2027 runway show during New York Fashion Week. The collections combine fragrance-led experiences with moisturising products, extending the brand’s familiar skin care proposition into a more expressive format. The move matters because it places everyday body care within a fashion and creator-led setting without separating the products from their functional claims.
The Vanilla Comfort Collection centres on warm, creamy vanilla and is available exclusively at Target. It includes Vanilla Comfort Body Lotion and Vanilla Comfort Gel Oil, with the brand describing the products as offering lightweight hydration and silky textures intended to nourish and replenish skin. Cherry Aura takes a fruitier direction and is available exclusively at Walmart, with a fragrance profile built around juicy cherry and a soft, velvety finish.
Cherry Aura comprises Body Lotion, Whipped Body Cream and Hand Butter, giving the range separate formats for daily moisture, richer body care and targeted hand hydration. Across the two collections, the lotions, body butter and body cream are described as delivering up to 72 hours of hydration. Some products also contain Vaseline’s Ultra-Hydrating Lipids, which the brand describes as a biomimicking technology designed to strengthen and help support the skin’s moisture barrier.
The partnership with Sarah gives Vaseline a cultural platform for differentiating the collections beyond scent and packaging. The brand framed Sarah’s involvement around intentional choices and higher standards, while Sarah described the products as a new direction for a brand she had known since childhood. Her appearance at the MONSE show, alongside custom charms inspired by the two collections, connects the body care launch to fashion-week storytelling and creator visibility.
Vaseline’s approach illustrates how established personal care brands can use limited retail distribution, distinct fragrance profiles and cultural partnerships to give routine products a more defined identity. Cherry Aura and Vanilla Comfort remain grounded in hydration and skin-barrier support, but their positioning gives consumers a choice between bright cherry and creamy vanilla experiences. For Vaseline, the collections represent a measured expansion of body care into a more sensorial and fashion-adjacent space.
