The return of Connect Spring Marketplace to Wynn Las Vegas underlines the role of structured meetings, education and networking in the MICE sector.
Informa Connect will bring Connect Spring Marketplace back to Wynn Las Vegas from April 21 to April 23, 2027, reconnecting tourism, hospitality and meetings professionals in a three-day programme. The event is organised for tourism and MICE — meetings, incentives, conferences and exhibitions — professionals, alongside destination marketers, experiential marketing specialists, sports marketing professionals and other industry leaders. Its return places scheduled business meetings, education and networking at the centre of a major Las Vegas gathering.
The 2027 edition will continue a relationship between Connect and the Las Vegas Convention and Visitors Authority, according to the announcement. Las Vegas has previously hosted the marketplace in 2021, 2023, 2024 and 2025, while the 2026 event took place in Louisville, Kentucky. The release said that more than 2,000 professionals from the tourism and hospitality sectors attended the 2026 event, with similar attendance expected for 2027.
Connect Spring Marketplace will bring together several related programmes in one location. The headline marketplace is built around pre-scheduled, AI-matched one-to-one meetings, education sessions and networking, while the BizBash Experiential Leadership Summit focuses on experiential marketing. The Sports Leadership Summit will address professional sports activations and experiential sponsorships, and the eTourism Summit will focus on digital marketing trends and strategies for destination marketers.
The format reflects an effort to make industry interaction more deliberate than a conventional open-ended trade gathering. The event’s hosted buyer programme and reverse-style trade show use AI matchmaking to coordinate meetings between buyers and suppliers, according to Informa Connect. Alongside those commercial encounters, the programme is presented as a forum for keynote speakers, industry education and relationship-building across tourism, hospitality, marketing and sports events.
Registration for Connect Spring Marketplace 2027 was reported as open on April 16, 2026, when the announcement was issued, with lower rates available for a limited period. Wynn Las Vegas is expected to host the event as the resort showcases a range of enhancements, according to its executive vice-president of hotel sales and marketing. For Informa Connect, the Las Vegas return extends an established event partnership while keeping the marketplace focused on practical meetings, shared industry knowledge and connections among professionals shaping tourism and MICE business.
