The skincare brand will remain the official spa partner of The World’s 50 Best Hotels, supporting a broader push to expand its hospitality business through 2030.
Natura Bissé will continue as the Exclusive Official Spa Brand of The World’s 50 Best Hotels for a second consecutive year, deepening its position within the luxury hospitality sector. The Spanish skincare company is using the partnership to present spa treatments, in-suite skincare and other wellness experiences to hotel audiences. The arrangement matters because it places a specialist beauty brand inside a global platform focused on high-end hotel performance, where wellness is becoming a more central part of the guest proposition.
The partnership is being extended during The World’s 50 Best Hotels awards programme in Paris, where Natura Bissé has created immersive brand experiences around the role of wellness in luxury accommodation. The company describes the initiative as part of a longer-term commitment to hospitality rather than a standalone marketing placement. Its focus is on working with hotel groups to integrate skincare and spa services into the wider guest experience.
Natura Bissé plans to double its investment in the Hotel & Spa channel over the next five years, taking the business from €47 million in 2025 to €102 million by 2030. The company says the strategy will involve deeper partnerships with hotel groups and continued development of wellness experiences for guests globally. It currently works with more than 400 luxury properties across nearly 60 countries, including brands such as Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental and Grand Hyatt.
The company’s hospitality offer spans signature spa treatments, in-suite skincare and hotel amenities developed with La Bottega in support of the Ricardo Fisas Natura Bissé Foundation. Natura Bissé says its treatments have earned the World’s Best Spa Brand title five times, with a further nomination in 2026. That combination of services allows the brand to participate in several parts of the hotel journey, from dedicated spa appointments to more integrated room-based and amenity-led touchpoints.
For The World’s 50 Best Hotels, the continued relationship reflects the growing commercial relevance of wellness within luxury travel, according to managing director Lorraine Keogh. For Natura Bissé, the agreement provides a defined route to expand a hospitality channel that already reaches a substantial international property base. Its planned increase in investment suggests that hotel spas and related guest services will remain an important part of the company’s growth strategy through 2030.
