The Home for the Holidays campaign draws on Pacsun’s youth survey and pairs relaxed denim with dressier pieces for gatherings.
Pacsun’s Home for the Holidays campaign follows friends returning home for the season, with a car full of presents and vintage suitcases. The retailer took its cue from a survey it conducted with GlobalData of 6,126 Americans aged 11 to 24. Friends and family ranked as the most trusted sources of fashion advice, at 34% and 27% respectively.
The survey also found that 64% of young shoppers were buying more casual and comfortable clothes than a year earlier, while 37% were buying dressier styles for going out. Pacsun’s assortment reflects both habits, pairing relaxed and baggy denim with striped knits, cardigans and fleece sets, alongside statement pieces for holiday gatherings.
The collection includes exclusive collaborations with Fear of God ESSENTIALS and Formula 1. Pacsun’s Gift the Vibe guide groups gift picks by recipient and price. The collection is available online and in Pacsun stores nationwide, with a round of Pac Friday promotions scheduled for 12 November.
