The one-day Flatiron Plaza pop-up let visitors exchange a lotion for a full-size Cherry Aura or Vanilla Comfort bottle.
Vaseline made a product swap the centre of its launch for two scented body-care ranges. At the Trend Trade-In pop-up in New York’s Flatiron Plaza on 7 November, visitors could bring a body lotion they were disappointed with, sample Cherry Aura and Vanilla Comfort, and take home a full-size bottle of either lotion while supplies lasted.
The swap began on social media. Vaseline invited people across the US to send a direct message about a product that had fallen short, for a chance to receive both lotions and a $10 gift card. The New York event gave visitors a chance to compare the two scents before choosing a replacement.
The two collections went to different retailers. Walmart exclusively carries Cherry Aura, a fruity range that includes a body lotion, whipped body cream and hand butter. Target exclusively carries Vanilla Comfort, a warm vanilla range with a body lotion and gel oil. Vaseline says both ranges include products that provide up to 72 hours of hydration.
