The Chandler venue says new ownership has rebuilt operations, security and performer relations, reflecting a narrower shift towards more structured adult hospitality experiences.
Sonny’s Gentlemen’s Club marked two years under new ownership on June 9, 2026, after what it described as a comprehensive overhaul of operations, security, hospitality standards and the guest experience. The Chandler, Arizona venue said the changes were intended to establish a more professionally operated model within the Phoenix metro area. The announcement places the business within an adult nightlife category increasingly discussed through the language of service, safety and guest management rather than entertainment alone.
The release said the ownership transition took place in June 2024 and that the venue’s transformation reflects a broader shift in how modern gentlemen’s clubs present themselves. Sonny’s characterised the contemporary format as one in which trained hospitality staff, security protocols, performer management and VIP service sit alongside the entertainment offering. That comparison with boutique-hotel standards was presented by the company as an illustration of changing expectations within the category, rather than as an independently measured industry finding.
Operationally, Sonny’s said it rebuilt its performer-relations framework around autonomy, transparency and clear workplace standards. The company described its entertainers as independent professionals who set their own schedules and manage their own client relationships, while working within stated protocols. It also said its security teams include personnel with hospitality backgrounds and that their approach emphasises de-escalation and guest experience over intimidation.
Jeff Oursland, co-owner and spokesman for Sonny’s Gentlemen’s Club and Crazy Girls Cabaret, said the ownership group approached the venue as it would an upscale hospitality business, focusing on staff training, operating standards and guest-experience protocols. He also said the venue continues to attract its core demographic of successful men in their forties and fifties, while hosting couples, bachelorette parties, industry gatherings and corporate guests after dinner. Those descriptions are company-reported observations, but they indicate the audience segments Sonny’s is choosing to highlight as it frames its repositioning.
Sonny’s said the response from guests, entertainers and the surrounding community after two years supported the decisions made under the new ownership. The release also framed the venue as competing for discretionary entertainment spending, making a seamless and premium experience central to its stated strategy. With more than two decades of service to the Phoenix metro area, the Chandler club is presenting its ownership transition not as a change to its core category, but as an effort to formalise the hospitality and operating standards surrounding it.
