Mack Brands is introducing five ready-to-serve classics alongside a character-led campaign, positioning convenience, European production and bar-strength recipes within one premium cocktail range.
Mack Brands is expanding Conte Camillo in the US with a complete five-cocktail portfolio spanning Lemon Drop, Cosmo, Negroni, Old Fashioned and Espresso Martini. The range builds on the earlier US introduction of its signature Negroni, adding four familiar serves in a ready-to-drink format. Produced at selected European distilleries, the cocktails are fully mixed and balanced before bottling, with alcohol levels ranging from 20% to 35% ABV. The approach places recognisable bar orders into a packaged range without reducing them to lower-strength interpretations.
The collection reflects Conte Camillo’s effort to combine convenience with the composition and strength associated with cocktails prepared at a bar. The company says the recipes use premium spirits and natural ingredients, with each expression developed to preserve its intended taste and texture after bottling. Founder and chief executive Nicolas Mack said the brand was designed to deliver quality and ease in a format that fits naturally into people’s lives. Its five-drink structure also gives the range a clear progression across different occasions and flavour profiles.
The Lemon Drop combines Italian vodka, fresh lemon and elderflower, while the Cosmo layers cranberry, lime and rosemary. The Negroni blends Italian bitters, small-batch gin and vermouth; the Old Fashioned pairs Kentucky bourbon and rye with mountain bitters and cherry grappa; and the Espresso Martini combines real cold brew, Italian vodka and coffee liqueur. Conte Camillo offers the cocktails in 100ml bottles with a suggested retail price of $5.99 and 375ml bottles priced at $14.99. Each format is designed to be chilled and poured rather than mixed from separate ingredients.
The US expansion coincides with Strength of Character, a campaign centred on New York City that is scheduled to unfold from September through December across social and digital channels. Its documentary-style short films feature New Yorkers in their own environments, connecting skills developed over time with the character of individual cocktails. Conte Camillo says six films will each focus on a different person and craft. The concept gives the portfolio a cultural frame beyond convenience, using personal discipline and accumulated knowledge to express the differences between the five recipes.
For Mack Brands, the wider portfolio extends Conte Camillo’s European presence while presenting American drinkers with more than a single flagship serve. The combination of established cocktail names, full-strength formulations and two bottle sizes creates a range that can address both individual servings and larger pours. Strength of Character adds a narrative layer intended to distinguish those recipes through people and settings rather than technical product details alone. Together, the portfolio and campaign position Conte Camillo as a ready-to-serve brand built around the rituals and variety of conventional cocktail culture.
