Riboli Family Wines is expanding its Spritz Del Conte lineup with Hugo Spritz and a non-alcoholic Negroni as changing social habits reshape demand for convenient aperitif-style drinks.
Riboli Family Wines is expanding its Spritz Del Conte ready-to-serve cocktail line with two new offerings that reflect changing consumer preferences around when and how people enjoy alcoholic beverages. The introduction of a Hugo Spritz and a non-alcoholic Negroni Spritz comes as daytime gatherings, casual entertaining, and lower-effort cocktail experiences continue to gain momentum. By adding both traditional and alcohol-free options, the company is responding to a broader shift toward flexibility in social drinking rather than focusing solely on new flavors.
The Hugo Spritz, long popular across parts of Europe, has recently attracted wider international attention through social media and growing interest in lighter aperitif-style cocktails. Riboli Family Wines describes its version as a wine-based drink made with Glera grapes from Italy’s Veneto region, combining elderflower, mint, citrus, and herbal notes in a ready-to-serve format. The launch reflects the growing appeal of cocktails that emphasize refreshment and simplicity, particularly for brunches, outdoor gatherings, and other daytime occasions where lighter drinks have become increasingly common.
The company’s announcement also highlights another notable trend: the continued rise of alcohol-free alternatives. Alongside the Hugo Spritz, Spritz Del Conte is introducing a Non-Alcoholic Negroni Spritz containing less than 0.5% alcohol by volume. Inspired by the classic Italian cocktail, the beverage features orange, juniper, and botanical flavors while offering an option for consumers participating in the growing sober-curious movement or simply looking to moderate their alcohol consumption without stepping away from the social ritual of sharing a drink.
Together, the two releases illustrate how beverage producers are adapting to evolving consumer habits rather than relying solely on traditional wine and spirits categories. Ready-to-drink cocktails have become increasingly attractive because they eliminate much of the preparation associated with classic mixed drinks while preserving recognizable flavor profiles. For Riboli Family Wines, expanding the Spritz Del Conte portfolio represents less a reinvention of Italian cocktail culture than an effort to make familiar aperitif traditions more accessible to modern consumers whose social occasions increasingly favor convenience, variety, and inclusive drinking choices.
