The Napa Valley winery’s restored hospitality centre expands tasting, education and food-led experiences while preserving the buildings and stories behind its legacy.
Beaulieu Vineyard (BV) has opened a new hospitality centre at its Rutherford estate, with public tastings and tours scheduled to commence on Monday, July 13, 2026. The project follows a two-year renovation of the winery’s historic stone buildings and introduces seven tasting spaces, immersive wine education, a dedicated culinary programme and expanded areas for club members. The announcement places the visitor experience alongside the winery’s long-established role in Napa Valley Cabernet Sauvignon.
Founded in 1900 by Georges and Fernande de Latour, Beaulieu Vineyard says its history is closely tied to the development of Napa Valley’s reputation for Cabernet Sauvignon and California wine more broadly. The restored centre is intended to connect visitors with the estate’s wines, vineyards and winemaking history through spaces that combine preserved structures with contemporary design. The result is a hospitality proposition built around the physical setting as much as the wines themselves.
The dual-level facility includes the Rutherford Atrium, the open-air 1885 Courtyard, the Georges de Latour Private Reserve Wine Library and the Founders’ Garage, where guests can view Georges de Latour’s Cadillac. Other areas include the André Tchelistcheff Hall, The Rarity Room, the Maestro Lounge for club members and the Madame de Latour Terrace. The winery says the Rarity Room presents its Rarity Cabernet Sauvignon, of which six vintages have been released.
Food is a central addition to the new format. Led by Winery Chef Sam McKenzie, Beaulieu Vineyard’s first dedicated culinary programme draws on archival menus and entertaining traditions associated with Madame de Latour, reinterpreting them for contemporary visitors. Experiences range from introductory tastings priced at $50 per person to the Time Traveler Experience at $300 per person, according to the release.
The renovation also uses adaptive reuse to retain the historic stone buildings, with the winery reporting that 99 per cent of removed construction materials were recycled or repurposed. A solar array is designed to generate more than 30 per cent of the winery’s electricity needs, alongside electric-vehicle charging, an all-electric commercial kitchen and water-wise landscaping. Reservations are open through Beaulieu Vineyard’s website, making the new centre a more fully integrated expression of the estate’s history, wine and hospitality ambitions.
