The Target-exclusive flavour combines berry taste, functional ingredients and fashion-led packaging as GORGIE expands its retail footprint in modern energy.
GORGIE is introducing Berry Burst, a new energy-drink flavour positioned around bright berry taste, functional ingredients and a fashion-conscious visual identity. The Target-exclusive product combines 150mg of green-tea caffeine with Biotin, B Vitamins and L-Theanine, while containing zero grams of sugar, five calories and no artificial sweeteners. Its arrival shows how energy brands are increasingly presenting drinks as part of a broader lifestyle proposition rather than only as a source of caffeine.
Berry Burst is designed for wellness-minded consumers who want flavour and function in the same can. GORGIE describes the drink as a refreshing interpretation of a familiar berry profile, with a purple colour palette intended to connect the product to fall fashion and personal style. The brand has also framed the can as an accessory, linking its beverage offer to routines that include work, exercise and social occasions.
The product is available exclusively at Target locations nationwide from September 13. GORGIE says its formula uses green-tea caffeine alongside functional ingredients, while the brand’s wider range is vegan, gluten-free and free from artificial sweeteners including aspartame, sucralose and erythritol. The company is also available through its direct-to-consumer website, Amazon and retail locations nationwide.
The launch comes as GORGIE expands its distribution network. The company says it now has nearly 60,000 points of distribution and is on track to reach 100,000 in early 2027, giving the new flavour a broader retail platform than a limited online introduction would provide. Its New York City campaign, styled around leather, fall jackets and seasonal looks, reinforces the brand’s effort to connect product presentation with fashion and culture.
Berry Burst therefore extends GORGIE’s existing approach of combining energy functionality with taste, wellness language and visual identity. The company’s positioning suggests that competition in modern energy is not limited to caffeine content or sugar reduction, but also includes the occasions and cultural signals attached to the product. For GORGIE, the flavour provides another way to build recognition while expanding a portfolio designed to fit into everyday routines.
