The two-day Jump into Joy event was announced as the Houston flagship of a national campaign tied to The Cat in the Hat.
Petco Love brought its national adoption campaign to Houston with a two-day event designed to give visitors a chance to meet animals from several shelters in one place. The nonprofit announced that 24 partner organisations would bring more than 1,500 adoptable dogs and cats, including puppies and kittens, to Reliant Arena on 7 and 8 November.
The Houston event was the flagship of a national adoption weekend organised with Warner Bros. Pictures Animation around the release of The Cat in the Hat. Participating Petco stores and shelters also hosted adoption opportunities in their communities. The campaign included a public service announcement featuring Bill Hader, the film’s star and executive producer.
The arena event was scheduled from 10 a.m. to 4 p.m. both days at 1 NRG Parkway. Petco Love advertised reduced adoption fees on Saturday and waived fees on Sunday. A $100 Saturday fast pass offered entry an hour before general admission.
