MasterClass Explores Rise of AI-Driven ‘One-Person Unicorn’ Workflows

A new course reflects how individuals are using AI to automate routine work, raising questions about productivity, decision-making, and the future structure of knowledge work across industries MasterC...

Traeger’s Westwood Series Brings Smart Grilling to Entry Level

The new lineup reflects how outdoor cooking is becoming more accessible and tech-enabled, as brands adapt premium features for everyday users seeking convenience, versatility, and consistent results T...

TWIX Leans Into Duality with New Product and Cultural Campaign

Mars uses product design and celebrity partnership to tap into a broader cultural embrace of multi-hyphenate identities, where consumers increasingly resist choosing between interests or roles Mars, t...

Kia’s EV2 Campaign Reframes Electric Cars Through Personal Milestones

By focusing on emotional storytelling rather than specifications, Kia’s latest campaign suggests a shift in how automakers position entry-level electric vehicles to broader audiences Kia Europe has in...