The body-care brand’s Target-exclusive Daily Glow collection extends Korean skincare-inspired routines into a larger retail setting built around discovery and accessibility.
VOESH is joining Target Beauty Studio with its Target-exclusive Daily Glow Body Care Collection, placing the AAPI-owned brand’s Korean beauty-inspired body-care products in more than 600 Target stores and on Target.com. Target Beauty Studio officially opens on September 10 across the United States, giving VOESH a national retail setting for a collection built around Vitamin C, hyaluronic acid and the company’s Baechu Biome™ Complex. The move matters because it positions facial-skincare-style ingredients and formats within a broader everyday body-care offer.
The collection reflects the continued blending of facial skincare principles with body products, although the available material makes no wider market claim. VOESH describes its approach as bringing Korean skincare innovation to everyday rituals, with formulas designed around skincare-inspired ingredients and sensorial use. Its co-founder and co-CEO, Vera Oh, said the range was intended to make advanced K-Beauty body care approachable, elevated and simple to incorporate into daily routines.
At launch, the Daily Glow range includes Serum Body Scrub Wash, Serum Body Cream, Shimmer Oil Mist, Deodorant Balm and a Vitamin C Shower Filter. Products are offered in Citrus Crush, Blossom Bliss, Lavender Land and Clean Ocean scents, with full-size prices ranging from $18 to $29. Mini products are priced from $9 to $12, while the Radiant Skin Essentials Set costs $25 and the Fresh Start Discovery Kit costs $35.
The Target placement also gives VOESH access to a retail environment designed to combine prestige, emerging and global beauty brands. Target says Beauty Studio will bring together 90 brands and more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body, and nails, supported by dedicated Beauty Advisors, Target Circle offers and rotating product spotlights. For VOESH, the setting places a specialist body-care proposition alongside a wider assortment intended to encourage product discovery.
VOESH will be available in Target Beauty Studio locations across the United States and on Target.com beginning September 10. The collection’s presence in both channels gives the brand a direct route into Target’s physical and online beauty ecosystem while preserving its focus on body care. Its next challenge will be to translate the language and ingredient expectations of K-Beauty into repeatable everyday routines at mass retail.
