Eight single-serve options bring familiar Knorr Sides flavours to a format made for short breaks.
Knorr has turned flavours from its Rice and Pasta Sides into eight single-serve cups. The format is aimed at people who want a hot lunch or snack during a short break. The cups take two and a half minutes in the microwave, followed by a three-minute rest.
The pasta lineup includes Cheddar Broccoli, Chicken, Creamy Alfredo and Creamy Garlic. The rice cups come in Cheddar Broccoli, Chicken, Spanish Style and Chicken Broccoli. Knorr lists a suggested price of $1.47 for a single cup and $11.76 for an eight-pack of one flavour. The cups are available through Walmart, Amazon and other US retailers.
To mark the launch, Knorr scheduled a one-day Flash Cupping Studio in New York on 29 October. The pop-up paired product sampling with short cupping sessions for adults while their food heated, turning the preparation time into part of the event.
