The chicken-free formula expands the brand’s Whole Food Clusters lineup with a fish-forward option designed for flexible everyday feeding.
The Honest Kitchen has added Fish Whole Food Clusters to its dry dog-food range, introducing a chicken-free recipe built around wild-caught salmon, whitefish and nutrient-rich superfoods. The bite-sized format is intended to give pet owners a fish-forward protein option without requiring preparation. The move extends the company’s Whole Food Clusters lineup while addressing demand for greater variety in everyday feeding.
Fish Clusters combine salmon and whitefish with ingredients including carrots, kelp, pumpkin, cranberries, turmeric, blueberries, flaxseed, coconut oil and fish oil. The recipe also provides omega-3 fatty acids, which The Honest Kitchen says support healthy skin and coat. Its positioning centres on pairing human-grade whole-food ingredients with the convenience associated with dry pet food.
The recipe is made using The Honest Kitchen’s MadeHonest® process, in which whole-food ingredients are cold pressed into clusters before being roasted and gently dehydrated. The company says the formula contains no chicken, meat meals, corn, wheat, soy, artificial flavours or preservatives. Fish Clusters are available in grain-free and whole-grain versions and can be served as a complete meal, a crunchy topper or a training treat.
The product is available through thehonestkitchen.com, with a full retail launch scheduled for October 1 at Petco, PetSmart and independent pet retailers nationwide. The company’s product page lists the whole-grain salmon and whitefish recipe in 4-pound and 18-pound formats, with prices of $34.99 and $114.99 respectively. That combination of online availability, multiple pack sizes and flexible serving formats gives the launch a broad route into existing feeding routines.
The Honest Kitchen’s fish recipe illustrates how premium pet-food brands are extending familiar formats through narrower protein choices rather than asking owners to adopt a different preparation method. Its emphasis on salmon, whitefish and a chicken-free formulation also gives the Whole Food Clusters line a clearer option for households seeking protein rotation or avoiding poultry. The retail expansion will put that proposition in front of a wider national audience.
