The cruise app and agency has passed £1 million in sales while expanding its advisor network, highlighting a technology-led model built around personal guidance.
The Cruise Globe has surpassed £1 million in cruise sales less than two months after launching its travel agency operation, according to an August 3, 2026 announcement from Global Travel Collection. The company is now recruiting experienced travel advisors in the UK and US as it responds to what it describes as accelerating customer demand. It expects to be booking more than £1 million in cruise sales each month by September and has set an ambition of reaching £50 million in annual turnover by 2027.
The Cruise Globe combines travel sales with an app that allows users to log, explore and relive their cruise history. The release says the platform is already used by 155,000 cruisers, while its data records the cruise lines and departure ports users typically choose, as well as destinations they have not visited and lines they have shown interest in without booking. The company says those details give its advisors more context before a customer conversation begins.
The agency’s bookings span budget, mainstream and luxury cruise lines, including world cruises, reflecting the range of cruising represented within its user community. Rather than positioning the business as a conventional cruise agency, The Cruise Globe describes itself as a technology company whose advisors use tools designed to reduce repetitive administrative work. The release says future refinements could incorporate reviews, wish lists and social engagement or following activity within the app.
That operating model places human advice alongside automation rather than treating the two as substitutes. Matt Jones, chief executive and co-founder, said the company’s advisors remain responsible for guiding customers towards their next cruise, while AI-powered tools handle background tasks. The Cruise Globe says its approach is based on the belief that customers still want personal interaction and a relationship with a trusted advisor when booking a major holiday.
The company was founded by Matthew Jones, Will Ellison and Emma Le Teace, who is also known as Emma Cruises and has built a substantial cruise-content audience on YouTube. The Cruise Globe is affiliated with Global Travel Collection, the premium host agency within Internova Travel Group, and is seeking to expand its advisor network with that commercial relationship in place. Its growth plans therefore depend on scaling a service that uses customer data and technology to support, rather than remove, specialist travel expertise.
