At the Rockefeller Center flagship, actors take orders and scoop imported Swedish sweets by the pound.
BonBon Swedish Candy Co. opened its Fish Counter inside the FAO Schwarz flagship at 30 Rockefeller Plaza on 11 November. Modelled on a traditional fishmonger’s counter, the shop applies the rituals of ordering and buying by weight to imported Swedish sweets.
Actors staff the counter, taking orders, scooping candy and packing purchases in containers designed for the shop. Visitors who prefer to browse can pick up packaged BonBon favourites from separate displays. The shop also stocks exclusive bundles, seasonal Advent calendars and gift towers.
BonBon started with a single shop on Manhattan’s Lower East Side. The Rockefeller Center counter gives the brand a different way to reach holiday shoppers, with a performance built into the way customers order.
