The Florida operator is adding Sea-Doo watercraft and upgraded boats across six locations, extending a rental-and-tour model built around access, safety and guided experiences.
Salty’s Water Sports is expanding its rental fleet and guided-tour operations across six locations on Florida’s Treasure Coast, adding new 2026 Sea-Doo personal watercraft and upgraded pontoon boats. The family-owned operator, headquartered in Fort Pierce, is extending a portfolio that spans hourly, daily and multi-day rentals alongside dolphin tours and sunset cruises. The move gives the company a broader operating base ahead of the 2026 summer season, while reinforcing its position in the region’s watersports and leisure economy.
The business operates from Fort Pierce and maintains additional service locations in Jensen Beach, Sebastian, Port Saint Lucie, Stuart and Vero Beach. It describes itself as the only official Sea-Doo partner on the East Coast of the United States and is also part of BRP’s Uncharted Society. That relationship places the expansion within a branded equipment and adventure-tour setting, rather than a standalone rental proposition, with the company linking its fleet to equipment quality, customer guidance and safety.
The expanded offer includes Sea-Doo jet skis starting at $99, pontoon boats and centre consoles for family outings and fishing, as well as guided excursions to observe Atlantic bottlenose dolphins. Customers can also book sunset cruises on the Indian River Lagoon, while on-site boating safety certification is available in about 15 minutes for eligible Florida operators. Salty’s says every personal-watercraft guest completes a safety video covering environmental practices and riding etiquette before going on the water.
The operating model combines equipment access with structured experiences and practical preparation. That combination matters in a destination where visitors may want either independent time on the water or a more guided introduction to the area’s marine environment. Salty’s also points to a 4.7-star Google rating from more than 1,200 reviews and a 4.8-star TripAdvisor rating, alongside recognition as a top attraction in Fort Pierce, as indicators of the customer base supporting its expansion.
For Salty’s Water Sports, the wider network creates more points from which visitors and local customers can access boats, jet skis and organised excursions across the Treasure Coast. Its emphasis on new equipment, licensing and pre-ride instruction gives the expansion a service dimension beyond simply increasing inventory. The company’s next phase therefore rests on matching a larger fleet with the operational safeguards and guided formats it says are central to its customer experience.
