The veterinarian-founded brand is extending pet wellness into healthy ageing with a soft chew built around cellular energy, cognitive support and antioxidant ingredients.
Fera Pets has introduced Longevity for Dogs, a daily soft chew formulated to support healthy ageing, cognitive vitality and cellular energy production in dogs. The product was unveiled at SUPERZOO 2026 and is available through Fera Pets’ website and Amazon. The launch places longevity science within a familiar pet-care format, reflecting a focus on proactive support for dogs as they age.
The formula is built around the company’s view that canine ageing can be addressed through several connected areas of physiology. Fera Pets says Longevity for Dogs targets mitochondrial function, brain health, antioxidant defence and cellular resilience, while its veterinarian-founded positioning links the product to a broader whole-body approach for dogs and cats. The company describes the chew as science-backed and specifically formulated for canine physiology.
Its active ingredients include NMN, a precursor to NAD+ that Fera Pets says supports cellular energy production; MitoPrime® Ergothioneine, described as an antioxidant; phosphatidylserine for cognitive support; resveratrol for cellular resilience; and MCT oil as an alternative source of energy for the brain. The official product information also identifies chicken bone broth as the flavour and states that the chews can be given with or without food.
The product combines a daily-use format with claims spanning energy, cognition and healthy ageing rather than concentrating on one narrow condition. Fera Pets says the formula is veterinarian-formulated, independently third-party tested and made in the USA, while its wider product range carries the NASC Quality Seal. Those details give the chew a quality and formulation framework as the company seeks to make longevity-focused supplementation part of routine pet care.
For Fera Pets, Longevity for Dogs broadens the role of pet supplements from immediate functional support towards longer-term vitality and ageing. The product’s ingredient mix and soft-chew format are designed to make that proposition practical for daily use, while its availability through both the company’s own website and Amazon supports access across direct and marketplace channels. The development leaves the brand positioned around preventative, science-led wellness without separating healthy ageing from everyday care.
