Flying Fish is inviting legal-drinking-age consumers across six markets to compete for an immersive Halloween trip centred on Bran Castle in Transylvania.
Flying Fish is inviting consumers in six countries to enter a promotion offering an all-inclusive trip to Romania and access to an invite-only Halloween party at Bran Castle, Transylvania. The event is scheduled for November 7 and will feature international DJs, immersive entertainment, elaborate storytelling, costumes and other surprises. The campaign extends the beer brand’s presence beyond conventional drinking occasions by placing it inside one of Halloween’s most recognisable legends.
The promotion, titled “Do You Dare to Party at Dracula’s Castle?”, is open in South Africa, Brazil, Mexico, Belgium, Peru and Canada. Four winners from each participating market will receive the Romania trip and entry to the castle celebration, while consumers must be of legal drinking age in their market to take part. Entries are open through October 20, 2026, according to the campaign details.
Flying Fish is positioning the activity around its existing identity as a flavoured beer combining fresh lemon with refreshment. The brand describes the initiative as part of its expansion alongside the emerging beyond beer category, while the campaign will run through paid social, digital out-of-home advertising, creator content, limited-edition packs, retail activations and digital experiences. Wieden+Kennedy Mexico and U.K. experiential agency We Are Collider created the campaign.
The party’s music programme is set to include Sickick, Dubdogz and Miro, with additional musical talent and special guests to be confirmed. The brand’s broader proposition is built around unexpected experiences, and its parent company, AB InBev, said the Halloween activation is intended to introduce Flying Fish to new legal-drinking-age consumers who engage with culturally relevant occasions. That makes the castle event both a prize mechanic and a physical expression of the brand’s positioning.
Flying Fish’s approach links a limited-access travel reward with a highly recognisable cultural setting, giving the promotion a stronger experiential focus than a standard seasonal giveaway. The campaign also shows how a beverage brand can use retail, creator and digital channels to build a single occasion-led platform across several markets. Its immediate proposition remains narrowly defined: entry for a chance to attend the November 7 celebration, subject to market eligibility and the applicable terms and conditions.
