Sculpt moves the century-old wellness brand into protein with a beef-based formula positioned around muscle maintenance, bone health and routines beyond the gym.
Great Lakes Wellness has entered the protein category with Sculpt, a Double Dark Chocolate powder formulated for women and positioned for everyday strength rather than workouts alone. Each serving provides 20 grams of protein from grass-fed, grain-finished beef protein isolate, alongside magnesium, vitamins D3 and K2, and digestive enzymes. The launch extends the brand’s focus on supporting women through changing life stages into a category traditionally associated with sports nutrition.
The positioning reflects a broader shift in how protein products are marketed and used. Euromonitor International found that women account for 51% of consumers seeking to add protein to their diets, while protein claims are moving beyond conventional supplements and sports nutrition into a wider range of foods and drinks. Sculpt applies that life-stage and gender-specific approach by focusing on maintaining muscle, supporting bone health and making protein easier to include in a balanced diet.
The whey-free and soy-free formula contains 100 milligrams of digestive enzymes per serving, split between bromelain and papain to support protein digestion. It also provides 85 milligrams of magnesium bisglycinate, representing 20% of daily value, while vitamin D3 supplies 100% and vitamin K2 supplies 150% of daily value. The powder is naturally sweetened, made without stevia and can be mixed into coffee, cold water or smoothies. A 1-pound, 14.6-ounce container is priced at $67.99 through the brand’s website and Amazon.
For Great Lakes Wellness, Sculpt broadens a product portfolio historically associated with collagen and gelatin while retaining an emphasis on functional daily routines. General manager Martha Opela said the formulation was shaped by the view that women use protein to support varied forms of strength, from exercise to physically demanding days. The company also chose beef protein as a whey-free alternative, although its product information does not position the source as superior to whey.
That distinction keeps the product’s proposition relatively focused: another protein option, built around specific nutritional priorities and formats that can fit ordinary routines. Sculpt is a dietary supplement intended to complement rather than replace a balanced diet, and the brand presents it for breakfast, after activity, between meals or whenever additional protein is convenient. By combining a women-centred message with familiar daily uses, Great Lakes Wellness is testing how far protein can move beyond its gym-led identity.
