The Korean skincare brand is moving beyond online sales with a warehouse rollout centred on its Cellestial Collagen Cream and value-led prestige positioning.
re:nk is expanding its U.S. presence from digital channels to physical retail with an in-store debut across Costco warehouses nationwide. The rollout is centred on Cellestial Collagen Cream, a prestige-tier moisturiser scheduled to arrive on Costco beauty tables on October 7 at a reasonable price. The move gives the Korean brand a broader route into the American skincare market while applying its “Smart Luxury” philosophy to warehouse retail.
Founded in 2010, re:nk describes itself as a Korean prestige skincare brand built on cellular science. Its research focuses on rebuilding the structure skin loses with age, with formulas designed to support and visibly restore natural structure and elasticity. The company’s positioning places high-performance skincare alongside a value proposition shaped for Costco’s large-format retail environment.
Cellestial Collagen Cream combines Vegan Collagen and ten Peptides with Astaxanthin and Camellia Leaf Oil in the brand’s proprietary re:nk Cellestial complex. The formula also includes Decorinyl®, an anti-ageing peptide that re:nk says mimics the binding site of Decorin, a skin protein that declines with age. More than 50% of the cream’s base is collagen water, while the brand describes its intended effect as a liquid collagen plumping experience and reports visible improvement in skin density and volume within a week.
The product’s positioning reflects a broader approach called All Density Care, which treats healthy-looking skin through several linked dimensions rather than a single concern. re:nk says the cream addresses fine lines, elasticity and barrier strength together, and reports that a human clinical study found visible improvement across surface, deep, luminous and textural skin dimensions, alongside improvement in its skin-ageing index. Those claims give the Costco offer a science-led frame, although the retail proposition remains anchored in accessible pricing.
The warehouse rollout also establishes a pipeline for further U.S. distribution. re:nk says Cell to Cell® Cream is slated to reach Costco warehouses in late 2026, followed by Cell to Cell® Essence in early 2027. The brand adds that both products achieved early sellouts after appearing on Costco.com last December, suggesting that the physical expansion is being built alongside existing online demand rather than replacing it.
