Kanazawa Biyori has brought a guided virtual-reality horror attraction to a central commercial complex, combining immersive technology with a temporary urban leisure experience.
Kanazawa Biyori Co., Ltd. has brought SENRITSU MEIKYŪ: Mei to Kuraso Place Korinbo, adding a guided XR horror experience to a commercial complex in central Kanazawa. The attraction places visitors inside a fictional abandoned hospital and asks them to investigate reported paranormal activity as members of the Bureau of Anomalous Phenomena. Its significance lies in how a familiar shopping and dining area is being used as the setting for a temporary, technology-led cultural experience.
The attraction is inspired by SENRITSU MEIKYŪ – The Haunted Hospital at Fuji-Q Highland, but reworks that horror concept through XR, or cross-reality, technology. Participants wear virtual-reality goggles while moving through a physical route on the third floor of Kuraso Place Korinbo. The Scape® XR platform expands the perceived environment into an eight-floor labyrinth equivalent to approximately one kilometre, despite the venue’s limited physical footprint.
Each session lasts approximately 30 minutes, with participants appearing as avatars in the same virtual space. Their movements and reactions, including stopping, jumping and gasping, are visible to other members of the group in real time, reinforcing the attraction’s shared rather than solitary format. The experience is designed around a guided route, while story context and safety instructions are available in Japanese and English for first-time visitors and international travellers.
The attraction is scheduled to run from November 28, 2025, to March 1, 2026, with weekday hours from 3pm to 8.30pm and weekend and holiday hours from 10am to 8.30pm. Admission, including tax, is ¥2,750 for adults and ¥2,200 for visitors under 18 on weekdays, rising to ¥3,300 and ¥2,750 respectively on weekends and holidays. The programme is organised by the SENRITSU MEIKYŪ: Mei Kanazawa Executive Committee, produced by ABAL and based on the original Fuji-Q Highland concept.
For Kanazawa Biyori, the project places an entertainment format associated with dedicated attractions into an everyday city-centre setting. It also shows how XR can extend the apparent scale of a venue while preserving a structured, group-based visit. By combining a familiar commercial location, bilingual guidance and a temporary virtual environment, SENRITSU MEIKYŪ: Mei gives the city another way to connect local footfall with immersive cultural programming.
