H World Group’s 2025 results show how franchised and managed hotels are supporting network growth, stronger earnings and a broader loyalty ecosystem.
H World Group Limited ended 2025 with a larger hotel network, higher hotel turnover and improved profitability as its asset-light model gained weight across the business. H World, as the company is also known, operated 12,858 hotels with more than 1.26 million rooms at 31 December 2025, while hotel gross merchandise value rose 16.4% year on year to RMB108.1 billion. The figures position managed and franchised operations as the central engine of the group’s expansion.
The company’s growth came during its 20th anniversary year and included more than 2,400 new hotel openings, according to Jin Hui, chief executive of H World Group. Its core brands include Hanting Hotel, JI Hotel and Orange Hotel, with the group describing continued growth in newer-generation properties as part of its work on product improvement and brand standardisation. The network’s total room count increased 16.2% from the previous year, extending H World’s reach across mass-market and international hospitality segments.
Financially, hotel turnover from management and franchise operations increased 23.1% to RMB11.7 billion in 2025, while gross operating profit from that business rose 20.8% to RMB7.6 billion. Adjusted EBITDA for the group reached RMB8.5 billion, up 24.2% year on year. H World also reported a significant improvement in the adjusted EBITDA of its legacy Deutsche Hospitality business, which reached RMB499 million compared with a loss of RMB154 million in 2024.
The results underline the operating significance of a model that adds rooms through partners while increasing the contribution of management and franchise fees. H World said its hotel loyalty programme, H Rewards, recorded a 21.5% increase in member-booked nights to 245 million, linking the physical expansion of the network with a larger base of repeat customers. RevPAR performance also improved through the year, with positive growth returning in the fourth quarter after product upgrades and revenue-management initiatives.
For H World, the combination of network scale, partner-operated properties and improved performance at Deutsche Hospitality provides a measured platform for its next stage of development. The company said it would continue improving product standards, strengthening commercial and revenue capabilities, and deepening the use of technology across the business in 2026. Its 2025 performance therefore illustrates a broader shift in hotel growth towards systems, brands and operating capabilities that can scale without relying solely on owned or leased properties.
