The planned iQIYI LAND in Wuhan extends the company’s screen properties into an immersive destination, reflecting the growing role of intellectual property in cultural tourism.
iQIYI plans to develop iQIYI LAND in Wuhan, bringing its Chinese entertainment properties into an immersive theme park set within the Hanyangzao Cultural and Creative Industry Park. Announced on March 28 and reported by iQIYI Inc. on April 9, 2026, the project is the company’s first development integrated into an urban renewal initiative. It is intended to combine homegrown intellectual property with technology-led experiences, positioning the park as a cultural and tourism landmark for the city.
Slated to open in 2027, the Wuhan venue will be iQIYI’s fourth theme park development and its first in Central China. The project is being developed in partnership with Wuhan Urban Construction Group, giving the streaming company a physical presence in Hubei province while connecting its entertainment catalogue with a specific urban location. The announcement places the park within a wider cultural tourism strategy centred on experiences built around familiar stories and characters.
According to the release, iQIYI LAND will feature immersive theatres, interactive experiences, stage performances, film and television scene photo spots, live character interactions and social games. The development will also include cultural tourism experiences based on Wuhan’s local heritage. Rather than presenting the park solely as a collection of rides or attractions, iQIYI describes a format that brings audiences into environments associated with the dramas, animation and variety shows they watch online.
The Wuhan plan follows the opening of iQIYI LAND Yangzhou on February 8, 2026. The company said that venue had received ratings above 4.9 out of 5 on Dianping, Meituan and Ctrip, attributing the response to its combination of drama-related experiences and technology-powered immersion. The release also pointed to a costume exhibition featuring pieces from programmes including “Mysterious Lotus Casebook” and “FEUD”, as well as offline promotional events designed to connect upcoming dramas with physical experiences.
iQIYI is also developing locations in Beijing and Kaifeng, which the company said were under construction and expected to open later in 2026. Taken together, the projects show how the platform is extending its intellectual property across venues, performances and consumer-facing experiences beyond streaming. The Wuhan development keeps that expansion tied to a local cultural setting, suggesting that iQIYI’s next stage of physical growth will depend on combining recognisable content with place-specific attractions.
