Why Veterinary Nutrition Education Is Drawing New Industry Investment

The Farmer’s Dog is funding a veterinary nutrition residency at the University of Georgia, reflecting growing interest in expanding specialist training as nutrition plays a larger role in compan...

TYLENOL’s PainTalk Campaign Encourages a New Conversation Around Pain

With women’s soccer as its platform, TYLENOL is shifting attention from simply treating pain to recognizing it early, promoting open conversations and improving access to care for athletes. TYLE...

G-SHOCK and Pokémon Mark Three Decades With a Nostalgia-Focused Collaboration

Casio’s latest G-SHOCK release celebrates Pokémon’s 30th anniversary by combining the watchmaker’s signature durability with design elements that honor one of the world’s most ...

Protein Matcha Signals the Next Step in Functional Beverage Innovation

Laird Superfood has introduced a protein-rich matcha drink mix that combines caffeine, hydration ingredients, and functional mushrooms, reflecting the growing demand for beverages that deliver more th...