What’s trending in cpg, tech, and culture

youtheory Ties Wellness Engagement to Costco Rewards Sweepstakes

The supplement brand is using an eight-week prize campaign to connect everyday wellness routines with retail incentives and direct consumer participation. youtheory has launched its Wellness Rewards S...

Great Lakes Wellness Shapes Protein Powder Around Women’s Everyday Strength

Sculpt moves the century-old wellness brand into protein with a beef-based formula positioned around muscle maintenance, bone health and routines beyond the gym. Great Lakes Wellness has entered the p...

The Honest Kitchen Adds Fish Recipe to Its Convenient Dry-Food Range

The chicken-free formula expands the brand’s Whole Food Clusters lineup with a fish-forward option designed for flexible everyday feeding. The Honest Kitchen has added Fish Whole Food Clusters to its ...

ZYWELL Connects Label Printing With Lower-Waste Retail And Logistics

The company is applying linerless printing and automated verification to commercial workflows, showing how labels are becoming operational tools rather than isolated hardware. Zhuhai ZYWELL Technology...

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