What’s trending in cpg, tech, and culture

Good Foods Turns Avocado Frustration Into A Playful Brand Campaign

The Guacxiety campaign gives a familiar fresh-food frustration a name, pairing survey findings with social-first creative and a limited-edition stress ball. Good Foods Group has introduced “Guacxiety”...

Ritter Sport Expands Target Presence With Duo Bars And Fall Caramel Formats

The chocolate brand is widening its US retail footprint while using paired flavours and seasonal formats to create more occasions for premium everyday treats. Ritter Sport USA is bringing its large-fo...

BUBS Expands U.S. Candy Range After Rapid Retail Growth

The Swedish candy brand is adding berry flavours, larger and smaller formats, and Halloween packaging as it builds on its first year in the United States. BUBS is expanding its U.S. range with two ber...

Conte Camillo Brings Full-Strength Cocktail Portfolio To The US

Mack Brands is introducing five ready-to-serve classics alongside a character-led campaign, positioning convenience, European production and bar-strength recipes within one premium cocktail range. Mac...

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