Twisted Alchemy Brings Mandarin Juice Into Whole Foods’ Citrus Aisle

The cold-pressed beverage brand is adding a Whole30 Approved mandarin juice to select Whole Foods Market stores, extending its kitchen-to-bar range. Twisted Alchemy is adding Whole30 Approved 100% Man...

Elm Biosciences Extends Longevity Skincare To The Lips

The Elemental Lip Serum combines skincare ingredients, cosmetic colour and clinical testing as the company applies its longevity positioning to a frequently overlooked facial area. Elm Biosciences has...

Flora Food Group Turns a Forgotten Mascot Into a Self-Help Author

Flora Food Group is extending I Can’t Believe It’s Not Butter! into publishing, using TUBZ’s fictional reinvention story to refresh the brand’s cultural profile. Flora Food Group has turned TUBZ, the ...

Idahoan Moves Mashed Potatoes Towards At-Home Premium Comfort Food

Idahoan Foods is adding two restaurant-inspired mashed potato varieties, positioning a familiar convenience product around richer flavour, texture and affordable indulgence. Idahoan Foods is introduci...