As Hakan Bulgurlu prepares to step down, appliance maker Beko signals continuity under Can Dinçer, emphasizing global growth and sustainability as twin pillars of its next chapter.
Beko has announced that Chief Executive Officer Hakan Bulgurlu will step down at the company’s next General Assembly, ending an 11-year tenure that reshaped the Turkish appliance manufacturer’s global profile. Bulgurlu, who has spent more than three decades within the Koç Group, will remain on the board of Beko B.V. through mid-2026 to support the transition, while also completing his term as president of APPLiA, the European home appliance association.
His successor, Can Dinçer, brings more than 30 years of operational experience across Türkiye, Europe, the Americas and Asia-Pacific. Currently General Manager of Arçelik Türkiye and Chief Commercial Officer for South Asia and Türkiye, Dinçer has overseen commercial growth in competitive regional markets, reinforcing execution discipline and customer-focused strategies. The company describes the move as the result of a structured succession plan, underscoring an emphasis on stability rather than abrupt change.
Bulgurlu’s tenure coincided with a period of significant international expansion. Under his leadership, Beko strengthened its presence through acquisitions and partnerships, including Singer in Bangladesh, Dawlance in Pakistan, Voltas Beko in India and Arçelik-Hitachi in Asia-Pacific. The creation of Beko Europe and the integration of Whirlpool’s Middle East and North Africa operations expanded the company’s footprint and consolidated its position in key markets.
At the same time, sustainability became more embedded in Beko’s long-term strategy. Climate targets were aligned with international standards, and operational improvements were introduced across manufacturing sites, reflecting a broader industry shift toward energy efficiency and environmental accountability. Bulgurlu often framed climate responsibility and commercial performance as interconnected goals, a stance increasingly common among multinational manufacturers facing regulatory and consumer pressure.
For Beko, the transition comes at a moment when appliance makers are navigating supply chain volatility, evolving energy standards and heightened competition. By appointing a leader with deep internal experience, the company appears to be betting that continuity—paired with disciplined execution—will help sustain both its global ambitions and its sustainability commitments in the years ahead.
