With collagen, hyaluronic acid, and high-dose biotin in sugar-free gummy formats, TopGum is betting that the future of beauty products will look less like cosmetics and more like daily supplements.
TopGum Industries is expanding deeper into the fast-growing “beauty-from-within” market with a new line of nutricosmetic gummies aimed at hair, skin, and nail support. Based in Tel Aviv, the company is positioning the collection as a customizable platform for supplement brands looking to package wellness trends into a more approachable format. The move highlights how supplementation is increasingly being marketed not only as health maintenance, but as part of modern beauty routines.
The new range includes three core formulations built around familiar ingredients in the category: a hair-skin-nails gummy called HSN+, a collagen-and-hyaluronic acid gummy, and a stand-alone biotin chew. TopGum says the products are designed with no added sugar and rely on natural prebiotic fibers for sweetness instead of artificial sweeteners. That emphasis matters because the gummy supplement market has long faced skepticism over whether its products are more confectionery than functional.
HSN+ is described as a 3-gram cherry-flavored gummy containing biotin, vitamin B12, zinc, and vitamins C and E, alongside B-complex vitamins and minerals. The company frames it as a response to the growing consumer shift toward preventative beauty routines, noting that demand is expanding beyond the traditional 30-to-55 demographic. This reflects a broader trend in wellness culture, where younger consumers increasingly treat supplements as everyday lifestyle products rather than corrective health interventions.
TopGum’s collagen and hyaluronic acid gummy combines 45 mg of hyaluronic acid with 200 mg of fish-derived collagen peptides per serving, a formulation designed to deliver what many consumers already look for in powders and capsules. The company cites Mintel data showing collagen claims appear in a significant share of U.S. skin, hair, and nail supplements, reinforcing how central the ingredient has become to mainstream beauty marketing. Hyaluronic acid, once largely associated with topical skincare, has also become a widely used supplement claim globally.
Another notable element is TopGum’s emphasis on proprietary formulation technology, branded as Gummiceuticals™, which it says helps deliver clean-label, sugar-free gummies without losing the texture consumers expect. That technical focus speaks to the larger competitive challenge in functional supplements: consumers want indulgence, but regulators and wellness-minded buyers increasingly demand transparency.
Taken together, the launch is less about novelty ingredients and more about format. The real bet is that the gummy is becoming the default delivery system for beauty supplementation, turning skincare-adjacent routines into something that feels closer to a snack than a regimen.
