At Expo West 2026, the company introduces REBBL Clear Protein and showcases Humm Nitro, signaling how functional beverages are shifting toward lighter formats and everyday hydration.
SYSTM Foods will use Natural Products Expo West 2026 to introduce REBBL Clear Protein, a ready-to-drink beverage that reflects changing expectations around protein consumption. The company, which operates brands including REBBL and Humm Kombucha, is positioning the new product as a departure from the thick, meal-like shakes that have long defined the category.
REBBL Clear Protein delivers 20 grams of whey protein in a transparent, fruit-flavored drink containing zero sugar and 80 calories. Scheduled to launch in the fourth quarter of 2026 in flavors such as Mixed Berry and Mandarin Orange, the beverage also includes electrolytes and zinc, placing it at the intersection of protein supplementation and hydration.
The concept points to a broader shift in functional beverages. As consumers increasingly look for products that fit into daily routines rather than niche workout windows, protein is being reframed as something lighter and more versatile. By presenting it in a clear, low-calorie format, SYSTM Foods appears to be targeting shoppers who want nutritional benefits without the heaviness traditionally associated with recovery drinks.
Alongside the protein debut, the company will sample Humm Nitro, a nitrogen-infused kombucha from its Humm brand. The product’s creamy texture and low-sugar profile reflect continued experimentation in fermented beverages, where texture and mouthfeel have become as important as probiotic claims.
Expo West has become a testing ground for trends in natural and better-for-you products, and SYSTM Foods’ dual showcase underscores how competitive the beverage aisle has grown. Protein, kombucha and hydration are no longer separate silos; instead, brands are blending attributes in search of broader appeal.
Whether clear protein becomes a mainstream staple remains to be seen, but its introduction suggests that the functional beverage market is evolving beyond single-purpose drinks. As consumers grow more label-conscious and calorie-aware, companies like SYSTM Foods are exploring formats that promise nutrition without compromise—or at least without the thickness of a traditional shake.
