With its new super shine line, method is bringing enzyme-based cleaning into everyday dishwashing, betting that performance and design can ease a task many households quietly resent.
Method products is expanding beyond traditional dish soap with the launch of method® super shine, a new enzyme-powered lineup that includes liquid soap, a foaming dish spray, and refill formats. The company is positioning the release as a response to a familiar frustration: dish soaps that require too much scrubbing to handle stuck-on starches, proteins, and grease.
What makes the launch notable is the way it borrows from a broader trend in consumer goods—everyday products increasingly marketed like “next-generation” technology. Method says its core formula relies on two enzymes, amylase and protease, which begin breaking down food soils on contact. The brand describes amylase as targeting starch residues like rice or potatoes, while protease addresses proteins from foods like eggs and meat, framing dishwashing less as manual labor and more as chemistry doing the work.
The company is also leaning heavily into consumer psychology. According to a survey commissioned by method, 57% of Americans say they regularly argue over dirty dishes, and an equal share report that dish-related conflict has led them to end or consider ending a relationship. Method calls this dynamic “dish drama,” suggesting that the emotional weight of household chores can be amplified by poor product performance and the sense that one person is always doing more of the cleanup.
Beyond the liquid soap, method is also releasing a foaming dish spray that adds a third enzyme, lipase, aimed at fats like butter and oil. The spray is set to launch exclusively at Target beginning March 1, which signals how major retailers continue to play a gatekeeping role in new product categories, even as brands emphasize direct-to-consumer sales elsewhere. Pricing ranges from $4.99 for the 16-ounce liquid soap to $6.99 for the foaming spray, with larger refills also available.
The line is offered in three scents—among the orchards, coastal citron, and dewy daze—along with a fragrance-free version, underscoring method’s long-running focus on sensory appeal as much as utility. Method also highlights that the bottles (excluding caps and triggers) are made from 100% collected and recycled plastic and that the formulas avoid dyes, parabens, phthalates, phosphates, and DEAs.
Taken together, method super shine reflects a shift in how brands compete in even the most routine aisles. Dish soap is no longer just about getting plates clean—it is being treated as a design object, a sustainability statement, and increasingly, a small intervention into the daily friction of modern domestic life.
